Business Development, Sales and Marketing, Public Relations (PR)

The investor relations (IR) department is a division of a business, usually a public company, whose job it is to provide investors with an accurate account of company affairs. This helps private and institutional investors make informed decisions as to whether or not to invest in the company. An IR should have excellent verbal and written communication skills, problem solving skills and should be detail-oriented in order to understand financial reports and study daily financial market industry trends and conditions necessary to keep investors informed.

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A client services consultant’s role is to establish positive client relationships through efficient customer service assistance. Their responsibilities typically revolve around interacting with clients to identify their needs, answer inquiries, and handle issues and complaints, resolving them promptly and efficiently. 

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The Head of PR (Head of Public Relations) is responsible for leading outward PR strategies and plans that promote key initiatives and promote the business or product’s image and reputation. The Head of PR also serves as one of the key media contacts and representatives for the business. The candidate should have strong written  and verbal communication skills in addition to a natural eye for layout and aesthetics to ensure professional brand consistency. 

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Public relations directors manage the creation of marketing messages that positively raise the public image of their employer or clients. They ensure that company brand content is consistent, well timed and newsworthy. The candidate  should have digital relations strategies, communication skills and multitasking abilities.

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Marketing associates monitor media coverage and assist in the formation of a positive public narrative surrounding the company. They develop a strong social media presence and manage all internet marketing efforts. The candidate will have strong communication skills and must be able to research and identify trends in public opinion. Knowing how to leverage these skills could make you a valuable contributor to a company’s communications and marketing departments.

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A sales analyst’s job is to increase sales and revenue for a company. This is achieved by running competitive analysis, conducting forecasting and making recommendations on how the sales, marketing, and other teams should move forward. The candidate should have excellent time management skills as well as a high level of organization and attention to detail. 

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The Product Marketing Manager is tasked with helping to evolve the product marketing function within the company’s Central Marketing Services department. The Product Marketing Manager will need to have excellent organizational, time and project management skills and the ability to keep oneself and others on track in a fast-paced, high-volume environment. The Product Marketing Manager and team will be responsible for the production of all product-related marketing collateral and data support. A successful Product Marketing Manager will help demonstrate the value of product marketing to the organization and thus help extend the team’s remit to engage more proactively in product positioning and marketing activities. The Product Manager should have strong communication and presentation skills.

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